Did you know that basic SEO (search engine optimization) is quite essential and is truly fundamental? Apparently, SEO helps you when it comes to positioning your site appropriately so that it can be easily found at the most critical points in the purchasing process or whenever people need to tour your website.
What is search engine optimization?
The key objective of a foundational SEO isn’t actually to cheat or rather ’game’’ the search engines. The chief purpose and goal of SEO is to do the following:
– Create a great and impressive user experience.
– Communicate to the search engines your main intentions so they can be able to recommend your site for relevant search results.
All major search engines like Google, Yahoo, and Bing have got the primary search results. This is where web pages and various other contents such as local listings and videos are depicted and ranked based exclusively on what the search engines consider most appropriate to the users. Payment is not involved, as in the case of paid search ads.
What do search engines consider while ranking a website?
Search engines need to perform their tasks as best as possible by referring users to sites and content that’s the most relevant to whatever the user is trying to look for. So, how is this ’relevancy’’ determined? Let’s take a quick look down here:
The content is absolutely determined by the theme that’s being provided, the text displayed on the page, and the titles and various descriptions that are provided.
Performance simply implies how quick your site in terms of loading speed, and does it work appropriately?
Does your website have pretty good content to properly link to or do various other authoritative sites? Is your content good enough to utilize your site as a reference or cite the info that’s available?
4. User experience
How does your website look? Is it impressive? Is it simple to navigate around? Does it seem safe enough, or does it feature a high bounce rate?
Best practices as far as SEO is concerned
Summarize the page’s content accurately
It’s pretty nice idea to write a basic description that would inform and delight the users when they see your description Meta tag as a morsel in the search engine result.
However, as far as summarizing content is helpful, you’re supposed to avoid the following:
– Writing a description Meta tag that’s not related in any way contents on some parts or even on the entire page.
– Making use of certain generic descriptions such as ’this is a web page’’
– Avoid filling your keywords on your description
– Do not copy and paste or duplicate the whole content of your site into the description Meta tag. It’s highly recommended that you incorporate unique and exceptional descriptions for each and every page.
Optimizing for diverse search results
While optimizing for desktop experience is ideal, make certain to focus on the tablet and mobile optimization as well as other media. To do this, craft a rich media content such as video, as this is easier to be ranked on the first page than it is to rank a plain text.
In addition, optimize your non-text content so that search engines can simply discover. If your website utilizes PDFs and Flash, always read up on the latest best practices so that search engines can easily crawl your content and offer your site credit it deserves.
In conclusion, you should always make sure that you keep search engine optimization at the forefront of your mind, and try to adhere to SEO best practices. Skipping some SEO basics might leave your website’s foundation a mess and avert you from effusively maximizing your revenue opportunities.